Get your products and offers to THE most loyal community alumni fans students staff parents faculty businesses

With over 120,000 Loyal Members and the ability to reach over 11 Million fans – Buckeye Nation Rewards is Ohio State University’s most powerful engagement platform. Now you can connect directly with our community for as little as $50 a month.

We provide exclusive access to Ohio State's ever-growing community around the World.

45000 +

Students

Ohio State has the

3rd largest Student Enrollment in the Country with 18 graduate and professional programs in the top 10 (U.S. News and World Report).

37821 +

Faculty + Staff

Our faculty and staff

support more than 200 academic centers and institutes, where research, policy-making, knowledge creation and student engagement happen daily across many disciplines.

526500 +

Alumni

Buckeye alum are in

all 88 OH counties, 50 states and 171 countries worldwide. Our living Alum have contributed over $681,808,654 in lifetime receipts to date.

1.12 m +

Fans

Buckeye fans span

the Nation and Globe as one of the top fan bases in the world. Every year more and more fans tune in and engage with our University, teams, and loyalty program.

What is BNR?

Buckeye Nation Rewards (BNR) is THE Official Loyalty Program of The Ohio State University. BNR is designed to creatively deliver sponsored content to our members and their friends/family through fun, gamified challenges, prizes, and social content.

This unique format gives Ohio State and its partners unprecedented ways to engage and target our ever-growing community in a fun and rewarding way.

BNR Lives Online

Users can signup and participate online at buckeyenationrewards.com through our easy to use and mobile friendly design.

And via Our App

Additionally, we've launched the Buckeye Nation Rewards app which provides our users with even more ways to earn and participate + more ways for us to reach them through push notifications and advanced smartphone functionality.

95000 +

Current Members in Buckeye Nation Rewards

500 k

Minutes Spent In Program by Members Monthly

384039 k +

Challenges Completed By Members

400 k +

Clicks to Sponsor's Website and Social Media

With BNR, everybody wins.

Because we incorporate gamification into our system, we help our sponsors generate incredible results though fun, incentivized actions, challenges and games that are rewarding for our users, and beneficial for our sponsors.

We connect our licensees and sponsors with THE best fans in the land both on the ground on campus and across the nation digitally with our vast fanbase and alumni network.

Reviews From Our Members

I am excited about Buckeye Nation Rewards! I have read and shared a lot of great articles highlighting Buckeyes that I otherwise may have missed.

JodiGibsonburg, OH

I have been having a lot of fun with the Buckeye Nation Rewards app. I enjoy reading the different items and history about OSU, and the contests are something I hope to keep winning!

JustinIndianapolis, IN

I have been having a lot of fun with the Buckeye Nation Rewards app. I enjoy reading the different items and history about OSU, and the contests are something I hope I keep winning! : )

Amanda LGrove City

Love the idea about getting new free stuff from OSU. I love to learn more about OSU and cheer for the team. Go Buckeyes

JianaSpringboro, Ohio

Our Sponsorship Opportunities Make an Impact

BNR was built to serve as a fun and interactive destination for our community and sponsors. Our technology and platform allows us to integrate sponsored content, games and systems to increase the number of ways our sponsors can connect with our passionate community.

Our library of gamified actions drives value to you while offering engaging benefits to your members.

You get much more than just views and clicks. Through BNR you can sponsor specific "Challenges" to drive actions and results for your business.

Referral and Recruiting

Who better to convince new users to join than one of their friends or family members? We allow you to reward your users for recruiting other new members to the program. On average, 18% of the members in our programs were recruited by other members.

Personalized Social Sharing

Posts shared by users reach 15-35% of their followers as opposed to brand/page posts which reach less than 5% of their followers. We allow you to create personalized social media posts (bypassing ad filters) that users earn rewards for sharing on Facebook, Twitter, and more.

Custom Surveys

Ask your users anything you would like to know and they will be rewarded for completing the survey. Surveys can include images and custom question types and are an ideal way to collect product feedback, have users participate in decisions, or gather key information.

Points for Scanning

Setup custom QR codes, NFC tags, or scan an item and reward users for following the link back to the program.

Put in broadcast to reward viewership
Add to check/receipt for quick proof of purchase
Put NCF Tag at physical locations for tap to earn checkpoints
Add QR code inside packaging for easy proof of purchase

Gamify Social Media

We can connect with your Social Media feeds and give users points or rewards for viewing each post through the program. This is a great evergreen tactic where users can always earn more points by viewing your latest posts on the platform.

Quizzes

Test your customers’ knowledge with rewardable quizzes. These are perfect for verifying someone digested content or a secret word on a podcast or at an event. It’s a great tool for enrollment for an easy way to prove participation.

Visit a Location

Reward customers or users for visiting physical locations. Our system can either check the user’s GPS coordinates, or we can set up physical touch points where users have to tap their phone on an NFC tag to prove they were there.

View or Read Content

Add content to a post within our system and reward users when they read down to the bottom of the content.

Visit a Link or specific URL

Drive traffic to product, partner, or campaign pages by rewarding users for visiting a specific URL of your choosing. Turn it into a digital scavenger hunt by pairing it with a quiz about content on the page for additional participation.

Watch a Video

Reward users for watching a video. You can set the % required to watch before they complete the challenge, and can always follow up with a quiz question to ensure they were paying attention.

NFTs or Points for Purchasing

Keep your customers engaged beyond purchasing a product by awarding them points or NFTs.

Blockchain Proof of Purchase

With our blockchain and custom URL flow, we can quickly add blockchain certificates or proof of purchase permanently on chain. This is a great tool for verification, authenticity, and warranty guarantees.

Promote your Business through one of our innovative methods.

Targeted Outreach

We can target specific segments within our audience to drive your promotions and messaging to your ideal target audience though a variety of channels and techniques.

Gamified Engagement

Our content is worth engaging with meaning you get results at a large scale. We’ve developed “Challenge” types that are designed to help you achieve your business goals.

Custom Activations

From technology integrations to live experiential events, our team and platform helps you execute the perfect activation that is sure to be a hit with our community.